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Erik Buell founded Erik Buell Racing in November 2009 following the shutdown of his previous company, Buell Motorcycle Company, by parent company/majority stakeholder Harley-Davidson. Erik Buell Racing's first efforts were directed toward production of complete, race-only motorcycles and parts based on the Buell 1125R production model, under license from Harley-Davidson,[4] to support privateer racers.

On July 1, 2013, Hero MotoCorp, a motorcycle manufacturer based in India, acquired 49.2% stake in the company for $25 million.[5] The two companies announced that EBR will distribute Hero motorcycles and scooters in North America starting in the summer of 2014.[6]

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